We were born to save the sea. Clean Currents was created when artist and designer Bryan Collins was kayaking creeks off of the Intracoastal Waterway in Saint Augustine, Florida and found himself navigating through garbage. He returned home with a kayak full of trash and a heart full of desire to help protect our waters. Days later Bryan began a Kickstarter campaign to create Shore Lore Apparel (now Clean Currents). A portion of proceeds from this campaign and all future sales of Shore Lore X Clean Currents would be donated to the Sea Turtle Hospital at Whitney Lab and other marine rehabilitation centers, as well as ICW and beach clean up efforts. The campaign was successful and we were officially born in November of 2015.

We make a variety of efforts to operate responsibly, minimizing our ecological footprint and create fantastic clothing. We print on clothing made by companies that do the same. We work with other small businesses, up-and-coming models, charities, and more. Together we are saving the sea and we thank you for your support!

We are a veteran owned and operated, family business.

Clean Currents Apparel, CCA with the Florida A, the Florida A itself, and Shore Lore are trademarks of Bryan Collins. All artwork is copyright 2014-2017 Collins.